FAQs

Which core services do you offer?

I help small to midsize companies look, feel, and communicate like the brands they dream of becoming.

That usually means creating or refreshing brand identities, designing websites, shaping visual languages, crafting impactful presentations and supporting anything that needs a clear, thoughtful design touch.

WHAT KIND OF COMPANIES DO YOU WORK BEST WITH?

I work best with companies that are genuinely trying to change something — in energy, sustainability, health, education, or any sector where the mission is as important as the business model.

These tend to be small to midsize companies with global ambitions, where design and communication are close to the core of what they're building.

DO YOU OFFER ONGOING design support?

I do! I can work in a very flexible way. I join teams on an hourly basis, step in quickly when support is needed and keep things straightforward and easy to manage. No long onboarding and no heavy process, just reliable design help when you need it.
We can set up a monthly retainer, or you can simply reach out whenever you need help with campaigns, presentations, print materials, or new assets.

should I hire a freelancer or an agency?

It really depends on your needs. Big agencies are great if you’re a large organisation with a complex, long-term rebranding project that requires a big team.

But for small to midsize companies, a senior freelance brand designer or small design studio is often the better fit.

Working directly with an experienced designer gives you the same quality, the same strategic thinking, and access to the right experts when needed — just without the extra layers, higher costs, and longer timelines.

The important part? Choose a freelancer who understands strategy, not just visuals, so your brand becomes meaningful — not just pretty.

can you refresh my existing brand instead of starting from scratch?


Absolutely. Many companies already have something in place, they just need it modernized, aligned, or simplified. A brand refresh can be just as powerful as a new identity (and sometimes even smarter).

How do you determine project pricing?

The boring answer is, of course, that it depends. Every project is different, so I create custom quotes based on what you actually need — nothing more, nothing less.

If you prefer clarity from day one, I can also offer fixed packages for brand identity and website design.

can you design just a logo?


Sure! But in most cases I don’t recommend that.

If you already have a working visual identity that was built from your strategic goals and everything else is in place, except your logo needs a refresh – then, absolutely! I can rework your logo to suit your business properly and work seamlessly together with the rest of your identity.

But if you’re a startup, with no visual identity or direction, and “just need a logo” I would not recommend it. The logo is just one part of the toolbox that is a visual identity. 

what is your design process?

I follow a process that I spent the last 15 years refining. It’s simple and collaborative, no matter the output:

  1. We talk — about your business, goals, audience, and what’s not working.

  2. I explore — research, strategy, and mood directions.

  3. I design — your new brand identity or whatever we’re working on.

  4. We refine — together, through honest feedback and clear iterations.

  5. You receive — everything you need to use your brand confidently.

No complicated agency layers. Just you and me, working closely and efficiently.