RIX FM Festival / Swedens largest music event
Full-Spectrum Brand Identity for Sweden’s Largest Music Festival
As Sweden’s largest music festival, RIX FM Festival needed a visual identity as bold, energetic, and wide-reaching as the event itself.
I was brought on, while keeping the pre-exisiting logo, to redefine, update and implement the brand—from strategic guidelines to the execution of every visual touchpoint. The scope spanned everything from high-volume social media content to large-format print, nation wide advertising, and immersive stage decor.
This project was carried out for Nordic Entertainment Group.
My role
Art direction
Visual identity
Graphic design
How do you build a bold, cohesive identity that captures the energy of a live music festival—across every touchpoint, platform, and city in Sweden?
The process began with building a flexible, yet cohesive, new design system that could adapt across platforms and cities, while still feeling unified and unmistakably “RIX FM.” Custom illustrations, vibrant color palettes, and dynamic layouts were developed to reflect the festival’s high-energy atmosphere. I also handled image retouching and compositing for hero visuals and artist promotions.
Navigating the wide range of outputs—Instagram stories, LED backdrops, nationwide print ads, and on-stage visuals—required both creative agility and tight coordination. Every asset was designed not just to grab attention, but to amplify the festival's brand voice and create a seamless experience across digital, physical, and live environments.
I crafted the identity in 2019 and it is still active to this day, as RIX FM Festival continues to tour Sweden every summer.
